DREAMED IN PALM BEACH, MADE IN ITALY.
The Founders
AMOR FATI is more than a fashion brand — it’s a philosophy woven into every thread. Founded by Angela Daniels & Alberto Heredia, whose combined backgrounds span Irish/Italian heritage and Cuban resilience; AMOR FATI represents the meeting of personal history, global perspective, and a deep reverence for self-expression & self-love.
Born from years of experience in luxury fashion, styling, and brand building, AMOR FATI is a celebration of life’s full journey — the beautiful, the difficult, the unexpected. Rooted in the belief that everything happens for a reason, the brand embraces the Latin phrase "love of one’s fate" as both its name and its mission. Every piece is designed with intention: timeless silhouettes, elevated craftsmanship, and quiet elegance that empowers individuals to show up fully and authentically.
AMOR FATI is a safe space where fashion becomes a form of self-love. It honors the power of clothing to tell stories, elevate mood, and reflect who we are — not just how we look. Through curated collections, personal styling, and an ethos that invites vulnerability and strength in equal measure, AMOR FATI helps people not just get dressed, but step into their truth.
This is fashion with a soul. Welcome to AMOR FATI —
Let’s fall in love with life — together.
Angela Daniels
Born and raised in New England as one of five in a big Irish-Italian family, I’ve always had a deep love for design, personal style, and the beauty in self-expression. Surrounded by a shared appreciation for quality, Italian craftsmanship, and timeless aesthetics, I graduated with a degree in Fashion Design. My experience building multiple brands and companies from the ground up gave me the education and confidence to create my own brand — a dream I’ve had since I was young. That dream is now AMOR FATI, a brand rooted in the belief that everything happens for a reason, and that our obstacles are simply lessons in disguise.
Alberto Heredia
I was born in Cuba, where creativity was a way of life and self-expression a form of resilience. Fashion was always my first language even before I understood how to speak it professionally. From a young age, I was drawn to the details, textures, and quiet confidence that clothing could give someone. That passion followed me when I moved to the United States in search of freedom, opportunity, and a life where I could create something of my own.
Before founding AMOR FATI, I worked in the luxury fashion world for several years, styling, managing, and immersing myself in the craft, culture, and business behind the scenes of fashion. It was in those spaces that I understood not just how to dress people, but how to see them, their mood, their energy, their story, and help them feel confident in their own skin.